NAMI, the National Alliance on Mental Illness, is the nation's largest grassroots organization focused on building better lives for all Americans experiencing mental illness. As part of the Intermediate Vis Comm Design course, I chose this organization to rebrand.
My goal was to rebrand NAMI to become inviting and welcoming. As NAMI serves as a nationwide organization catering to every diversity, the brand should be recognizable and immediately create a connection between the client and the company.
My direction was to cater to warmth, personality, and engagement when rebranding.
The logo with different orientations and color application.
Ideation Sketches helping get me to my final result.
Support Groups
Donate
Local NAMI
Podcasts
Advocacy
Help Line
Icons for the brand to be utilized on a website or mobile app.
Mockups of the branding elements.
